Sales Performance Analytics

(Retail & FMCG)

Enhance your sales analytics with Anna

Background information:

Accessing insight is time consuming and painful.

  • Information about channels and retailers are often collected and stored in different formats with different levels of detail.
  • Data are often manipulated in tools like Excel, which requires heavy manual effort to answer only certain questions, if the team need to drill down to more details, it will take up hours/weeks if not impossible to achieve.
  • Data analysts receives hundreds of requests to find out
  • The ability to ask ad-hoc questions is resource-intensive, prone to error and long waiting period.
  • This results in lost opportunities for sales performance, due to difficulties in:
  • Creating highly targeted and effective marketing strategies.
  • Unable to fine tune and customise go-to-market plans with each retailers.
  • We were tasked to help a multi-national consumer goods company to:


    Who were we able to help?

  • Category Managers / Buyers / Category Management teams
  • Brand Managers / Brand Management teams
  • Marketing, Promotion, Trade & NPD teams
  • Range, Space & Display teams
  • FMCG / CPG / Retail executives
  • ROI Delivered

    Using AI to provide retailers & FMCG/CPG companies with faster and automated insights to support category, range & space decisions.

    Anna allowed teams to obtain a personalised view and understanding of their current & target customers, with the ability to deep dive across various areas - such as product/category performance (down to SKU level), store/channel preferences (e.g. location, online/offline), brand loyalty, NPD performance & customer segments.

    Before Anna, the process of gathering the required data and insights was estimated to take an average of 4-6 hours. After the implementation of Anna - this was reduced to 30 minutes. This equated to a time-saving worth over $1.06m per annum (21X ROI) for a group of 50 business users.

    See Anna in action

    Snapshot of your business

    Automated creation of dashboards and reports. Log into Hyper Anna to see an executive summary of all the key business measures straight away.

    Using the power of AI, Hyper Anna executes millions of hypotheses to discover complex patterns in datasets, to deliver the most relevant insights proactively within seconds.

    In this Supermarket dataset example below, Hyper Anna automatically look into overall performance in terms of sales and what key drivers have contributed to changes significantly.


    What caused this?

    Uncover the "what" and "why" in your insight, with all the data analysed instantly, to surface the most significant drivers of change.

    In this example below, the Category Manager finds out why the sudden drop in sales in Produce.


    Search and Drill Down

    Getting insights from data is now as simple as asking a question. Search a topic and explore its impact in any direction.

    See the business with a personalised viewpoint, or get deeper insights on a specific detail that may not have been easily acquirable normally.

    In this example below, the Sales Manager asks Anna to analyse monthly sales by department.


    Hear it from our customers